SEO vs PPC: What's Right For Your Business

Attracting potential customers online is essential to growth and brand recognition. Two popular strategies for increasing online visibility are Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). Both are effective, but they serve different purposes and can impact your business in unique ways. Let's dive in...
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Why Every Small Business Should Consider SEO

In today’s competitive business landscape, having an online presence is no longer optional — it’s essential. Yet, simply having a website isn’t enough. For small businesses aiming to grow and attract new customers, search engine optimization (SEO) is a powerful tool that can make the difference between thriving and merely surviving.
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Why You Should Choose a Local Website Design Company

Quality in a service or product is not what you put into it. It is what the customer gets out of it.
Hiring a web design firm is an important task. There are many reasons why staying local has advantages over outsourcing to a team hundreds or thousands of miles away. We've worked with clients and other web designers from all over the world through our commercial sales. Here's what we've learned.
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15 Signs That You Need a Website Redesign

What separates design from art is that design is meant to be... functional.
Every website deserves a great design, but a well-designed, user-friendly, optimized website will drive more traffic and keep visitors enganged while on your website. Websites should constantly evolve, and if you're having any of the troubles below with your current website, it may be time for a redesign.
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6 Reasons Not to Use a Website Template for Your Business

Custom Web Design vs Commercial Web Templates
So, you think you can build it yourself. Maybe you don't have the time or maybe you've talked with a few designers to handle it for you. What you should beware of is a "web designer" selling you a $50 commercial template and charging you a crazy premium for putting it together when you could have done the same.
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7 Reasons You Shouldn't Choose a Do-It-Yourself Website

A website is not an expense. It's an investment and your hardest working employee.
A solid percentage of our clients once had an existing website they built themselves on a do-it-yourself (DIY) website builder. These come in many forms and just about every major hosting company offers their own easy website builder -- Wix, Weebly, Squarespace, Godaddy, and the list goes on. There's a time and place for such a website, but if you're serious about the face of your business, your 24/7 digital billboard that does not stop working for you at any hour, then a DIY website isn't your permanent solution. So, why do most people choose to use a DIY website?
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